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Practical notes on running SEO for many clients.
6 Oct 2026 · 6 min read
Keyword cannibalization or healthy multiple rankings? How to tell
Not every query with two URLs is a problem. Four signals in Search Console data separate genuine cannibalization from rankings you should leave alone.
22 Sept 2026 · 5 min read
Why every agency needs an SEO change log
Without a dated record of what changed, you cannot explain a drop or take credit for a gain. A simple change log fixes both.
8 Sept 2026 · 4 min read
Search Console data: delays, missing queries and what they mean for alerts
Search Console data arrives late and leaves rows out. Monitoring that ignores this produces false alarms.