Anchor text checker
Enter a URL to see all of its links grouped by anchor text, split into internal and external, with weak anchors highlighted.
How to use the anchor text checker
- Enter the URL of the page to audit.
- Select Check anchor text.
- Start with the summary: empty and generic anchors are the quickest wins.
- Review any anchor text that points at more than one internal URL.
Examples
Generic anchors
Six links say “Read more”. Replace them with text describing the destination, such as “Read the tent buying guide”.
A mixed signal
“hiking boots” links to both /collections/hiking-boots and /blog/hiking-boots-guide. Decide which page should rank for the term and use the phrase for that one.
Understanding the results
- Descriptive
- Text that tells users and search engines what the destination is about.
- Generic
- “Click here”, “read more” and similar. They carry no topical meaning.
- Empty
- A link with no text and no image alt text. Inaccessible and uninformative.
- Image
- An image link; its alt text acts as the anchor.
Frequently asked questions
- Why does internal anchor text matter?
- It helps search engines understand what the linked page is about, and helps users decide whether to click. Consistent, descriptive anchors support the page you want to rank.
- Does this check backlinks?
- No. It audits the links on the page you enter, which is what you control directly.
- How many links are analysed?
- Up to 2,000 links on the page.